Selling with impact
Selling with impact
Selling with impact: a guide to grow your B2B sales
Welcome to the Selling with Impact series, that equips you with tools and strategies to grow the B2B sales of your social enterprise. We developed this series in collaboration with MovingWorlds, with a shared mission: uniting social businesses and corporate partners for enduring, profitable relationships to drive social impact. We are here to help you tackle your obstacles head-on and master the business-to-business sales process.
Yunus Social Businesss
in
collaboration with
"The Selling with Impact Series redefined Keldork Global Innovations’ theory of change and today we are proud to be awarded Youth Startup Ecosystem Builder for Africa, where the series increased our B2B access and networks. We highly recommend it."
"The Selling with Impact Series is a vast and useful resource -- kind of a bible for organizations like ours selling impactful ingredients to food and beverage manufacturers. We've downloaded, copied, pasted, and shared widely within our org to increase the effectiveness of our B2B sales efforts."
Chapters Overview
Creating a Winning B2B Growth Plan
Dive deeper into why B2B is relevant for your social enterprise and how it can help you reach financial stability and increase your impact. Develop a strong strategy, using practical frameworks that you can use with your teams.
Identifying and knowing your clients
Define and map your customer and ensure that your company’s value proposition aligns with their needs. Focus on the right client targets and yield higher returns for your sales investments. Find out about your corporate target group’s sustainability practices and standards and learn how to connect the dots between their strategy and your offering.
Navigating sales processes
Now that you know who you will sell to, define how you will sell. Navigate the 7 steps of the sales cycle, differentiate between the types of bids and requests, understand negotiation terms, and identify the right teams to approach within larger companies.
Building a powerful impact brand
Make communications a key enabler for your B2B journey: from measuring, reporting, and certifying your impact, to storytelling and branding. Learn how to build a theory of change, identify relevant impact metrics, and ensure that your narrative is effective and tailored to your audience.
The Art of Sales
Learn the craft of sales execution and what you need to become a successful B2B player. In this chapter, we are taking a deeper look at sales processes and pipeline, learning how to start your sales execution, build your pipeline and nail the pitch that will help you sell.
Selling to a large corporation
How can you become corporate-ready? Whether you're already working with SMEs or looking to step up to larger corporate clients, this final chapter helps you prepare - covering everything from cash flow management to scaling production and meeting corporate standards.
Webinars
Roundtable on B2B Sales Opportunities
How to successfully close B2B sales - learn from the best. Anish Malpani from Without, Ella Peinovich from Powered by People and Akshay Gunteti from Green Worms, discuss their success stories in this entertaining panel discussion with Daniel Nowack, from the Global Alliance of Social Entrepreneurship.
Creating a Winning B2B Sales Strategy
The "Building Bridges" report highlights B2B opportunities for social enterprises, showcasing how collaboration with corporations drives sustainable development. It provides case studies, strategies for scaling impact, and actionable insights for integrating social enterprises into corporate supply chains.
Building Allies & Key Partnerships
In this webinar, Jamie Leidelmeyer, Founder of Asthenos Consulting, discusses the importance of building alliances and finding champions that can shorten your path into major global value chains. The consulting firm is specialised in helping companies integrate sustainability and social impact in their business models.
Best Practices for Impact Measurement & Management
Manasi Parvatikar, IMM Global Manager at Yunus Social Business, reveals the fundamentals of impact measurement and management. In this practical webinar, she provides tools and information to craft a robust Theory of Change, select relevant impact indicators, and align your activities with global sustainable development principles.
Growing your impact-driven brand through Storytelling
Discover the potential of impact storytelling through hands-on insights by brand strategist Sophie Lee, Founder of Electric Peach. Sophie discusses how to drive effective storytelling strategies and how to emotionally connect with your audience to grow your business.
Sell like a Champion
Learn how to save time, energy, and resources with a targeted approach on the right buyers. Anine Ward, Senior Client Partner- Enterprise at Andela, dives into sales execution and how to sell efficiently.
Roundtable on B2B Sales Opportunities
Creating a Winning B2B Sales Strategy
Building Allies & Key Partnerships
Best Practices for Impact Measurement & Management
Growing your impact-driven brand through Storytelling
Sell like a Champion
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